udit jain

Since 2010, I’ve seen how content, commerce, and consumer trust intersect and how often they don’t.  As the VP of Digital Strategy & Growth at Outlook India, and formerly Head of Analytics at Hindustan Times, Vogue, and Conde Nast Traveller, I worked at the heart of digital strategy building products, analyzing audience behaviour, and shaping editorial ecosystems that put the reader first. But despite the abundance of content, videos, data, and tools available online, I saw Indian consumers still struggling to make confident buying decisions often misled by fake reviews, ads, and brand-sponsored content. That’s why I created MyLifePick—to bring authenticity, depth, and transparency to product recommendations in India. Here, we don’t push what sells. We research deeply, test rigorously, and recommend responsibly.